eBiz: Email Marketing (mp3)

In this episode, we discuss email marketing - the how to and why do and should not issues that most online store owners need to know.  We also briefly discuss options to email marketing if you would rather take a different route.

Ben reviews some applications you can use to conduct an email marketing campaign the right way - phplist and Constant Contact. Eric takes a quick look at the Web Developer Extension that anyone responsible for a web site should use.