eBiz: eCommerce Podcast

Wed, 24 May 2006

Most pre-packaged e-commerce software has templates built in - this is a quick easy way to get your store up and running. In this weeks episode, Ben and Eric discuss some of the differences between a custom store design and using a template based store. This will be part one of a three part series.

Direct download: Episode_004_-_Which_way_do_I_go_.m4v
Category: iPod Video Podcasts -- posted at: 12:13 PM

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Thu, 18 May 2006

03 - Catalog Navigation

Many times, e-commerce managers think they can just open an online store and the buyers will come. Sometimes, this is true - most of the time it's not. So, when you do get those shoppers, make sure you have what they want by providing multiple avenues into your product catalog.

In this episode, Eric and Ben discuss different ways to provide links into your online catalog and recommend placement of particular elements you should consider.

Direct download: eBiz_VodCast_Episode_003_-_The_Nav.m4v
Category: iPod Video Podcasts -- posted at: 2:36 AM

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Wed, 10 May 2006

02 - Merchant Account Gateway

Many online catalog come with support for PayPal built in, or you can link from a regular website to PayPal pages for you customers to pay you.

Considering using your own merchant account to accept credit cards instead? It can certainly present a more professional storefront experience for your online shoppers. In this episode, a viewer email about accepting credit cards drives a "hit the tops" style discussion of the in's and out's of merchant account gateways for online credit card processing.

Direct download: eBiz_VodCast_Episode_002_-_Merchant_Account_Gateway.m4v
Category: iPod Video Podcasts -- posted at: 9:56 AM

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Thu, 4 May 2006

01 - The List

Deciding what e-commerce software to use for your new online store can be quite intimidating. There are literally hundreds of options out there - so how do you decide?

This week, Eric and Ben discuss four major things you should have in any e-commerce software you are considering for your online store. They are working from a list - in a drastic departure from their regular "wing it" style. These four things consist of easy navigation, quality buy pages, clear accurate policies and accessible customer service.

Direct download: eBiz_VodCast_Episode_001.m4v
Category: iPod Video Podcasts -- posted at: 1:03 AM

Comments[2]